StockX is an e-commerce company. It was founded in 2015-2016. Its founders include Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman. Scott Cutler is the current CEO of the company. The company mainly provides a facility to sell or resell apparel on its website. However, the thing for which StockX is famous is sneakers. The unique selling proportion of the company is sneakers. The primary StockX location (headquarters) of the company is located in Detroit, Michigan, United States. In addition, they also have corporate offices in the United Kingdom and Europe. As of 2021, the company has more than 1200 employees and 12 subsidiaries.

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General Information

HQ Address: 1046 Woodward Ave, Detroit, Michigan, United States
Zip code: 48226
Industry: E-commerce
Founded: March 2015

What is StockX?

StockX is an e-commerce company that provides a platform to merchandisers to sell their products. Currently, clothing items, sneakers, and electronics are the most popular categories on the website.

How does StockX work?

StockX works on a unique business model. Unlike most e-commerce websites, StockX provides customers the right to adjust the pricing, and if the seller is willing to sell it at some agreed price, the customer will get it. There are several listings of the same product, which helps the customer to get the best price. When the customer places a bid on any product, the company verifies the authenticity of the customer, and the order is dispatched immediately.

Where is StockX headquarters located?

stockx headquarters

The headquarters of Stockx is located in Detroit, Michigan, United States. StockX is also physically present in the United Kingdom and the Netherlands.

How do I contact StockX corporate?

To contact the StockX corporate, visit this page on their website.

How do I contact StockX customer service?

You can contact StockX customer service by creating an account on their website and starting a live chat. This service is available all weekdays.

Working hours:

Monday – Friday: starting from 9 am to 9 pm

Saturday – Sunday: from 10 am to 6 pm

Company History

The company was founded by Dan Gilbert and his companions named Josh Luber, Greg Schwartz, and Chris Kaufman in 2015-2016. Luber founded in 2012-2013, which used to sell unique sneakers. Greg Schwartz was the Chief Operating Officer of Later, was acquired by Dan Gilbert. The company was renamed StockX, and it was relocated to Detroit, Michigan. The company established its first international headquarters in the United Kingdom in 2018.

As of 2018, StockX was one of the fastest-growing companies in Michigan, United States. Scott Cutler was hired as Chief Executive Officer in 2019 and is still serving. According to the data of the same year, the company had around 800 employees. The fifth authentication center of StockX was also built-in in 2019.

In the mid of 2019, the company faced a data breach in which the data of its users was being sold on the dark web. Josh Luber, who was the Co-Founder of the company, left. Recently, in November 2021, StockX made it public that Paige Bueckers has been appointed as the spokesperson of their women’s as well as basketball sports lines.

StockX Profile

StockX is an e-commerce marketplace founded in 2015-2016. The company wants to deliver desired products in every corner of Earth in a perfect way. The main StockX location (headquarters) is in Detroit, Michigan, United States. The current estimate of the revenue of the company is around $400 million. Its market value is around $3.8 billion. StockX is the largest and most successful e-commerce company for sneakers.

StockX CEO and Key Executive Team

Names Designations
Scott Cutler Chief Executive Officer
Greg Schwartz Co-Founder and COO
Chris Kaufman Co-Founder and Chief Design Officer

What makes StockX successful?

The idea behind the company was a unique way to establish an e-commerce platform in such a small niche. Also, the sneaker market was completely unsaturated. This was the unique selling proportion of StockX, and it made the company successful.

Facts You Need to Know About StockX Platform:

  1. Unicorn Status:

StockX is the first sneaker e-commerce marketplace to attain the title of unicorn. The company became a unicorn in a period of fewer than three years.

  1. Largest Marketplace:

There are around 25,000 shoe listings on the website. This figure makes StockX the largest sneaker resale marketplace in the world.

  1. Customer base:

The target audience of StockX is Generation Z. As estimation says that around 75% of users of StockX are under 35.

  1. Offline store:

StockX established its first offline store in New York in 2019. The founder of the company says that they want to get close to their customers, and that is why they are expanding their physical stores.

  1. Most expensive shoes:

So far, the most expensive shoes that have been sold on the website are Air Jordan’s shoes. They were sold for $104,000 because Michael Jordan wore them in 1997 in the finals of the NBA.

Top 5 biggest StockX competitors or Alternative

stockx top competitors or alternatives

1. Shopify

Shopify is a Canadian e-commerce website founded by Tobias Lutke, Daniel Weinand, and Scott Lake in 2006. The company provides a platform for sellers and resellers to sell their products. More than 1.7 million businesses are established on Shopify. In 2020, its revenue was $2.93 billion, and the net income was $320 million.

2. eBay

eBay is a publicly-traded American e-commerce company founded by Pierre Omidyar in 1995. Both B2B and B2C business models are compatible with eBay. eBay is an online marketplace where anyone can start selling their products. The revenue of the company was $10.8 billion in 2019, and its net income was $1.792 billion.

3. Etsy

Etsy is another well-known e-commerce company in the United States. It was founded in 2005. Mainly, handmade, vintage, art and crafts are sold on Etsy. As of 2018, Etsy has around 39.4 million buyers. In the year 2020, its revenue was $1.725 billion, and the net income was $349.2 million.

4. is a web development builder. It was created in 2006 by Avishai Abrahami, Giora Kaplan, and Nadav Abrahami. The revenue of the company as of 2019 was around $1 billion, and the net income of the company was $-86 million. The company is registered on the Nasdaq stock exchange.

5. BigCommerce

BigCommerce is an e-commerce company founded in 2009 in Sydney, Australia. However, the headquarters of the company is located in Austin, Texas, United States. It provides a service to merchandisers to sell their products by making an e-commerce store on their website. In 2019, the revenue of the company was $112.1 million. BigCommerce is listed on the Nasdaq stock exchange.


Can you contact the seller on StockX?

Yes, you can; the contact information of the seller is given in the contact tab.

Can you cancel a StockX order?

No, you cannot cancel any order on StockX. The marketplace is live, which cancels orders impossible.

How much does StockX charge for late shipping?

On late shipping, when the order is canceled, StockX charges 15% of the total transaction amount as a penalty.

When was StockX hacked?

StockX was hacked in August 2019. The data of the users were being sold on the dark web by hackers.

Is StockX available in the UK?

Yes, StockX is available in the UK. They also have an authentication center in the UK which decreases the delivery time.

How strict is StockX authentication?

According to, the authentication accuracy of the products of StockX is around 99.95%. So, the authentication process is very strict.

Executive Summary

StockX was the first e-commerce reseller website for sneakers. Before them, there was a market gap, and they fulfilled it. Currently, it is the largest sneaker reseller marketplace.

The company has a great reputation, and it is for sure that the platform is completely scam-free. They have 11 authentication centers that maintain the quality of the products. So, feel free to shop from StockX.

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  1. I’ve been trying to buy Nike Dunk Low Retro QS for my son since Friday, 04 Nov 3022. Every time when I get to place an order after inserting the buying code, using a card reader. It says something went wrong.It’s frustrating, is there any alternative way to buy this sneaker. Kindly advise.


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