Curtiss-Wright Corporation is a U.S. global diversified service provider and product manufacturer for the commercial, industrial, defense, and energy markets. It was formed by the merger of Curtiss, Wright, and several supplier companies. It was established in 1929. as World War II ended, it had become the largest aircraft manufacturer in the United States, supplying a large number of entire aircraft to the U.S. Armed Forces.
Since then, it has evolved from completing the aircraft’s final assembly to a component manufacturer specializing in actuators, aircraft control, valves, and surface treatment services. It is also a commercial nuclear power supplier, nuclear naval systems, industrial vehicles, and the oil and gas industries.
It has a complete supply chain and extensive global service network and is one of the largest diversified market participants in the aerospace industry.
|HQ:||Davidson, North Carolina, United States|
|Traded as:||NYSE: CW|
|Industry:||Aerospace, Defense, Nuclear Power Generation and General Industrial|
|Founded:||1929 in Buffalo, New York, United States|
|Predecessor:||Curtiss Aeroplane and Motor Company and Wright Aeronautical|
|Business data:||Google Finance / Yahoo! Finance|
All Corporate Locations for Curtiss-Wright Corporation
What is Curtiss-Wright
Curtiss-Wright produces a variety of flow control, metal processing, and motion control products. It provides commercial and industrial customers with products and services that support critical applications in the aerospace, automotive, and general industrial markets. The company manufactures and services the primary coolant pumps.
Curtiss- Wright Corporation (NYSE; C.W.) has a long history, which can be traced back to Orville and Wilbure Wright in1903. Over 90 years of development, Curtiss-Wright Corporation has the most famous legacy in the aerospace industry.
In 1929, Curtiss-Wright was formed by the company’s merger founded by Glenn Curtiss, the father of naval aviation, and the Wright brothers, known for their first flight in history. These technological pioneers ushered in the age of aviation, and their pioneering spirit made history.
In the past eighty years, Curtiss-Wright has undergone tremendous changes and continues to transform into the forefront of the markets company serves.
Today, Curtiss-Wright is a comprehensive, market-oriented global diversified industrial company, and with this innovative heritage, it is still a technology leader. C.W. provides a wide range of essential products and services developed internally or joined through strategic acquisitions. Company architecture focuses on diversified end markets through three balanced market segments (commercial/industrial, defense, and power).
The company always focuses on high-performance platforms and critical applications in these market segments—the program’s advanced technology. Besides, company technicians can provide higher safety, reliability, and performance in the most demanding environments, giving many customers services in many industries.
Diversity, commitment to excellence, and dedication to pioneering and innovative spirit drive Curtiss-Wright employees forward.
How did Curtiss-Wright start?
Curtiss-Wright’s legacy of innovation stems from the earliest successes of the Wright brothers and Glenn Curtiss. A few months before the Great Depression, Curtis Aircraft and Motor Company finally merged with Wright Airlines in 1929, merging 18 subsidiaries and 29 subsidiaries, and formally created Curtis Wright. The company’s total assets are more than 70 million U.S. dollars, and the stock value is 220 million U.S. dollars. It is immediately recognized as the world’s most worrying aviation business.
Curtis-Wright continues to walk on the path of innovation and advanced engineering and apply this expertise to several key applications in the high-performance market.
Company success has given a worldwide reputation for outstanding performance, Long term customer relationships, and significant wroth and profitability in a highly competitive market.
Today, the company has become a diversified, multinational provider of highly engineered and technologically advanced products and services. Curtiss-Wright maintains a balanced and diversifying business portfolio, generates revenue in three sectors; Commercial/Industry, defense, and power, and provides support to some of the world,s largest and most important industries. The company carries a history of more than 90 years as a listed company.
The company highly designed, innovative products and services are known for their advanced technology and unparalleled reliability.
Marketing Evaluation of Curtiss-Wright
Use the marketing mix model to discuss Curtis-Wright’s marketing strategy.
This marketing strategy element reflects a solution that meets customer needs. Curtiss-Wright should develop unique product designs, names, and functions to stand out in a highly competitive market. These following factors need to be considered when formulating a product strategy: quality, variety, function, packaging, brand name, and enhanced service.
This strategy of marketing requires an evaluation of the product value of the target customer. Curtiss-Wright’s pricing strategy will focus on setting list prices, credit terms, payment terms, and discounts.
- If Curtiss-Wright decides to choose a price penetration strategy, it will have to set lower prices than competitors. The company will be able to dominate market share at a discounted price. However, management should be aware of potential retaliation against competitors in the form of undesirable price wars.
- Choosing a skimming strategy will need to communicate the basis of the difference and how the difference justifies the extra cost/price.
Nowadays, customers are not interested in knowing the “price” and not the total cost involved in acquiring, consuming, and disposing of the product.
This marketing strategy element requires Curtiss-Wright to make some important decisions when developing its distribution plan. It should decide:
- Does the company want to provide products to target customer groups through its channels, or does it need distribution partners to meet customer needs.
- Whether the distribution is direct (no intermediary involved) or indirect distribution. If an indirect distribution strategy is adopted, the number of intermediaries (wholesalers, retailers, etc.) must be selected.
- Analyze market dynamics, customer preferences, and their resources and capabilities. Suppose customers attach great importance to personalized service and prefer to shop from traditional stores rather than online channels, and the company also has sufficient resources to open its stores. In that case, a corresponding distribution strategy should be developed.
- Also need to study the distribution strategy of competitors. A detailed cost-benefit analysis of each channel and comparing it with its resources and capabilities will help Curtiss-Wright to develop an effective distribution plan.
This is one of the most vital elements of Curtiss-Wright’s marketing strategy. Curtiss-Wright can combine online and offline promotion strategies to achieve its marketing goals. Curtiss-Wright’s above line of promotional options for T.V., radio, and print ads. Below the promotional possibilities are catalogs, trade shows, and direct mail campaigns.
The promotion plan of the Curtiss-Wright marketing strategy requires the company to consider the following factors:
- First, define your unique selling proposition and understand why customers need the product and how it differs from available alternatives.
- Produce the message’s content and evaluate how the produced news will help the customer create a clear image of the product provided. When writing a letter, consider AIDA (consciousness, interest, desire, action).
- If the company wants to promote products, it is suitable to adopt direct sales or high-profile advertising and other promotional strategies. However, the pull strategy will require establishing a prestigious brand image to attract customers to buy the products offered.
- Collect the following target market information-who will buy the product? (Age, gender, income, and social status), what is price sensitivity? What kind of communication does the customer expect? Include this information in the promotion plan.
- Filter out the promotion plan based on the above information and conduct a cost-benefit analysis on the selected promotion plan.
How Does Curtiss-Wright Make Money?
Curtiss-Wright -is a leading provider of high-performance valves and related products that can provide safe, reliable, and efficient processing for the defense, energy, and general industrial markets. This company is a major supplier of advanced engineering for the U.S. Navy’s nuclear fleet, the oil and gas market (especially oil production applications in the installation of offshore oil rigs), and the global nuclear power generation industry, a significant supplier of critical service valves.
List of Curtiss-Wright Subsidiaries
|Exlar Corporation||Curtiss-Wright Controls Integrated Sensing, Inc.|
|A.P. Services, Inc.||Arens Controls Company, L.L.C.|
|901 D L.L.C.||Curtiss-Wright Controls Defense Solutions|
|Williams Controls, Inc.||Williams Controls India Private Limited|
|Nu-Torque, Inc.||Williams Controls Industries, Inc|
|NOVA Machine Products Corporation||Curtiss-Wright Controls Electronic Systems, Inc.|
|Tactical Communications Group, L.L.C.||ACRA Control Inc|
|Metal Improvement Company||Dyna-Flo Control Valve Services Ltd.|
|Curtiss-Wright Surface Technologies, L.L.C.||Curtiss-Wright Flow Control Service Corporation|
|Parvus Corporation||Penny & Giles GmbH|
|Curtiss Wright Antriebstechnik GmbH||Vista Controls Inc|
|Curtiss Wright Flow Control Corp||Phoenix Holding GmbH|
|Dy4 Inc||Synergy Microsystems Inc|
|Curtiss Wright Electro-Mechanical Corp||Metal Improvement GmbH|
|Indal Technologies, Inc.||Curtiss-Wright Flow Control Company Canada|
|Autronics Corporation||Curtiss-Wright Controls Costa Rica, S.A.|
|Novatronics Inc||Metal Improvement Company Technology Service (Suzhou) Co. Ltd.|
|E.S.T. Group, Inc.||Curtiss-Wright (Tianjin) Flow Control Co. Ltd.|
|Dy 4 Systems, Inc.||Curtiss-Wright Netherlands B.V.|
|Curtiss-Wright Controls, Inc.|
Top 5 Biggest Curtiss-Wright Competitors and Alternatives
Lockheed Martin company is a global security and aerospace company engaged in the research, design, development, manufacturing, integration, and maintenance of technical systems, products, and services. It operates through the following business units: aviation, missile and fire control (M.F.C.), rotation and mission systems (R.M.S.), and space.
Cubic Corporation designs, integrates and operates systems, products, and services for global command, control, communications, computer, intelligence, surveillance, and reconnaissance (C4ISR) customers. The company is divided into three divisions: Cube Transportation System (C.T.S.), Cube Mission Solutions (C.M.S.), and Cube Global Defense System (CGD).
Boeing is an aerospace company that manufactures commercial jet airliners and defense, space, and security systems. It operates through the following components: commercial aircraft, defense, space and security; global services; and Boeing Capital. The commercial aircraft sector includes the development, production, and marketing of commercial jet aircraft, and mainly provides fleet support services for the global commercial aviation industry.
TransDigm Group, Inc. is engaged in producing, designing, and supplying engineered aerospace components, systems, and subsystems. It operates through the following parts: power and control, airframe, and non-aviation. The power and control part includes developing, producing, and selling systems and components.
HEICO Corp. is engaged in the design, manufacture, and sale of aviation, defense, and electronics-related products and services. It operates through two departments, the Flight Support Group and the Electronics Technology Group. The flight support team’s department designs, manufactures, repairs, overhauls, and distributes replacement parts for jet engines and aircraft components.
Where Be Will Curtiss-Wright in 10 Years?
Curtiss-Wright is an innovative engineering company with annual sales of approximately US$2.5 billion and approximately 9,000 employees worldwide. the company provides high-tech, essential functional products, systems, and services for the commercial, industrial, defense, and power markets.
“C.W.” In 1929, Glenn Curtiss, the father of naval aviation, merged with the Wright brothers and began trading on the Stock Exchange New York (NYSE)– society is even more excited about this company believe that Curtiss-Wright is expected to achieve sustained long-term organic growth, significant operating profit margin expansion, and considerable free cash flow generation, which will enable a company to bring outstanding returns to shareholders.
Whether you are a new client to Curtiss-Wright or have been following for many years, we hope that the company website will provide you with all the information and tools you seek as an investor.
Three reasons to consider CURTISS-WRIGHT:
Robust growth strategy
In the past, the company has achieved critical mass through solid organic growth and strategic acquisitions. Today, the company has a balanced and diversified end market structure serving three main areas-commercial/industrial, defense, and power. The company’s top growth strategy focuses on combining organic revenue growth and acquisitions to meet its stringent strategic and financial goals and investment return requirements.
The company seeks to acquire advanced technology businesses to complement its existing product portfolio, increase company content in existing plans, or provide expansion in high-growth emerging markets or regions.
The company will focus on protecting or expanding market share to ensure that the appropriate scale and scale are maintained to achieve the synergy and efficiency necessary to achieve stable operating profit margin growth.
Continuously adapting to the changing needs of customers and technical expertise is Curtiss-Wright’s core competitiveness.
And provides highly engineered products and services for high-performance platforms and key applications in essential areas, such as defense electronics and commercial aerospace, reactor coolant pumps for next-generation nuclear reactors, and advanced surface treatment technologies.
Company customers rely on Curtiss-Wright technology to improve safety, reliability, and performance in the most demanding environments. The company’s goal is to rank first or second in all key end markets and become the trusted “first choice company” when solving the most challenging engineering problems in a particular profession or solution.
In the past five years, the C.W. has steadily developed into a market-oriented integrated business under the vision of One Curtiss-Wright, making it easier for company customers, employees, investors, and other stakeholders to understand. Curtiss-Wright continues to leverage company broad, highly diverse product and service portfolio to play a crucial mass and market leadership position.
In 2013, the company set a five-year goal to target a series of financial indicators (including operating profit margin, earnings per share (EPS), return on invested capital (ROIC), working capital sales percentage, capital expenditure as a percentage of sales, and freedom Cash flow conversion.
The company’s continuous pursuit of operational excellence with financial discipline has allowed us to successfully achieve and exceed every key financial indicator and expand company market value. Also, Curtiss-Wright has been committed to adopting a balanced capital allocation strategy, including a relentless pace of acquisitions, reinvesting in the company business, and providing stable allocation to shareholders.
Does Curtiss-Wright pay dividends?
Yes, Curtiss Wright Corporation pays dividends.
Who is the auditor of Curtiss-Wright?
The company’s independent public registered accounting firm Deloitte & Touche L.L.P., conducted a comprehensive review of the company’s financial statements, which also included forming opinions on the company’s internal control of the financial report for the fiscal year. The audit consists of examining the evidence supporting the amounts and disclosures in the financial statements based on tests.
Is Curtiss-wright fortune 500 company?
The Fortune 500 is an annual (fiscal Year) list compiled and published by Fortune magazine that ranks 500 of the most important us corporations by total revenue for their respective fiscal years. The list includes publicly held companies, in conjunction with privately held companies, that publicly available revenues.
In 2019 total of 23 aerospace and defense firms are on the Fortune 500. According to that, Curtiss-Wright hold 875 ranks with $2,488M Revenues, $307.6M Profits, $3,929.4MMarket Value, and 9,100 Employees