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General Information
HQ: | London, United Kingdom |
Industry: | Cosmetics |
Area served: | Worldwide |
Founded: | 1886 |
Products: | Cosmetics, Perfume, Skin Care and Personal Care |
Website: | www.avonworldwide.com |
Avon Products, Inc. or simply known as Avon, is a British multinational cosmetics, skin care, fragrance and personal care company, based in London. Avon had annual sales of $9.1 billion worldwide in 2020.
It is the fourteenth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway). The company’s CEO is Angela Cretu, who was appointed to the position in January 2020.
In May 2019, the Brazilian company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Following the merger, existing Natura shareholders held 76% of the combined company, Natura Holding S.A., with former Avon shareholders owning 24%. At merger completion, Avon became a privately held company, common stock was removed from the NYSE trading.
Quick History
Avon’s founder, David H. McConnell, initially sold books as a door-to-door salesman to New York homes. In September 1886, he decided to sell perfumes rather than books. He started the new business in a small office at 126 Chambers Street, Manhattan, New York. McConnell changed the company name in 1892. His business partner suggested calling it the “California Perfume Company.” His business partner was living in California at the time and suggested the name because of the abundance of flowers in California.
In May 1894, Alexander D. Henderson joined the company, became vice-president and treasurer, and helped shape its policies and assist in its growth. In 1897 they built a laboratory in Suffern, New York. On May 3, 1909, the California Perfume Company corporate office moved to 31 Park Place, New York. On June 16, 1909, McConnell and Henderson signed an agreement of Incorporation for the California Perfume Company in the state of New Jersey. On January 28, 1916, the California Perfume Company was incorporated in the state of New York. McConnell, Henderson, and William Scheele were listed as company officials. On October 6, 1939, the California Perfume Company changed its name to Avon Products Inc.
The “California Perfume Company, Inc.” of New York filed its first trademark application for Avon on June 3, 1932, with the USPTO. Part of the description for goods and services provided to the USPTO included “perfumes, toilet waters, powder and rouge compacts, lipsticks”, and other toiletry products. First use and commercial use for Avon by the California Perfume Company was on September 1, 1929. Registration was granted on August 30, 1932.
I just used your product root rescue and it blew me away. I’ve used many many products like this and even my homemade ones. This is by far the greatest. A lot of the other products leave a matted mess and you cant get everywhere you need to get. This is so much more then a cover, this miracle product hides your thinning scalp which is more than white roots. This product covers the scalp with a small amount , spreads well and no residue. Leaves it looking like your natural scalp, like it did when you were a girl. I think you need to market this for that reason. Really, Is there a product that can do that out there and advertise it? you can’t already say there is no market for that. Change the products name and stand back cause its going to be requested like you never saw coming. And why not market this to men also? The sky’s the limit on your miracle product. Start making more now. Who ever reads this please send to marketing cause they don’t know what they have. I’m ready to buy 3 more right now. I think all sold out, back ordered is going to be the status of this product. It could be advertised on tv. Thanks
I believe you should know about one of your representatives and her behavior. Ashley Herrington, who lives in Hammond, Louisiana, is posting on Facebook (as a loud and proud Avon representative) in regards to women’s faces whose political party she doesn’t agree with . I’ve taken screen shots of her comments and would be happy to send them to you. Please contact me at your convenience.
We live in a free country and freedom of speech is one of those freedoms supposedly protected by the US Constitution – so suck it up buttercup!!!
I loved your crème to powder foundation compact and I also loved your concealer stick—- Why Why Why did you quit making these… I am heartbroken and can’t understand the reason— I no longer order anything from Avon— anxious to hear from you
Back in the 1980’s you had a beautiful perfume/cologne called Pavi Elle. I kept a steady supply of Pavi Elle from the time you introduced it until it was discontinued. It was the nicest smelling perfume I have ever had. Any chance of bringing it back…….My friends and I would be steady customers.